During the first lockdown of 2020, we were unable to film adverts with actors in them due to social distancing. This complication allowed our team to put our heads together to come up with a memorable solution. We decided to create a stop motion animation, using Action Men, Barbies and 1:12 scale sets. This allowed us to tell a story whilst not breaking any COVID-19 rules.

To make the narrative of the video relatable, we filmed scenes of Barbie watching Tiger King on Netflix and other scenarios that aped the covid zeitgeist. This comedic approach was chosen specifically to cheer our target audience up in the uncertain times of 2020 whilst also ensuring our brand was memorable due to our unique approach.

In total, it cost us around £2,000 to buy the dolls, props and to design the sets. It took 2 days to write the creative, 3 days to film and 3 days to edit this project. Since the advert went live on LinkedIn, using paid advertising; we have secured over £150,000 in sales from several new clients, which is a very impressive ROI. A common compliment from customers who enquired about video projects was how much the video stood out on their news feeds, making them want to stop and watch, rather than scroll past. 

This surge in sales during such a difficult time was such a welcomed joy for the entire team at Wallbreaker, allowing us to quickly undo the damage that COVID-19 had caused our business. The projects that clients commissioned us to produce after seeing this advert ranged from National TV adverts that were broadcast on ITV to video funnel campaigns used on social media for international businesses. We were also fortunate to win Innovative Campaign of the Year in 2021 for our efforts in delivering a strong ROI during a stressful economic period.

We are excited to announce that we have been commissioned by Tim Lovejoy to produce a new web series that focuses on health, fitness and mental wellbeing. Each episode will feature a celebrity guest who will bring their own insights and share their perspective on navigating life. So far we have filmed two episodes with television presenter Jason Fox from SAS: Who Dares Wins and world champion sprinter, Iwan Thomas MBE.

The aim of this web series is to be much more than simply chopping food and chatting to people. The topics discussed have been selected to motivate viewers and share insight into what can be done to strengthen personal, physical and mental development.

We are still in the early days of production and have several more episodes to film. We look forward to sharing them on this blog and on social media, as and when they are released.

We were brought in by Firmative Productions to assist in the pre-production creative and co-directing role of the large Firmative Production crew in Southern London for their client Samsung & Universal Music Group.

Samsung Music Galaxy Thursday's is a series of online, music-based content that features a performance of a track along with some Behind-The-Artist content; showcasing the personality of the musicians as well as promoting Samsung products. The artist that we worked with for this episode was the upcoming rap duo A1xJ1, who performed their new single 'Dance' and got to grips with Samsung's S22 phone.

The project required several deliverables including a full performance of A1xJ1's song and a series of micro-content which highlighted the key features of the new device and Samsung's Freestyle projector.

Working with a brilliant crew, Wallbreaker members Joe & Luke assisted Firmative with the narrative creation for the video and on-set co-direction of all cast & Firmative crew to ensure that the detailed brief was achieved and the tight deadline, reached.

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