ITL are experts in the art of apparel labelling. They tasked Wallbreaker with creating a promotional video to showcase their new QR code solution to their target audience of retail brands. The QR product enables brands to communicate more information about a garment’s creation and the impact it has on the environment; whilst also providing ITL’s customers with a platform to ‘get the look’ and upsell othergarments to their own customers.
Great long-term partner on media projects for our global marketing requirements. The Wallbreaker team takes time to understand our needs and provide an initial brief for consideration and feedback. The shooting process is professional and well organised and the editing process is interactive and attentive. Great services and professional organisation with creativity and a collaborative approach to getting the job done.
To ensure ITL is seen as a forward-thinking brand, we decided to align the video’s style with that of their customer’s own video marketing styles. Utilising cinematic visuals across split-framing, a variety of aspect ratios and an upbeat soundtrack, we were able to create a modern and dynamic video advert that ensures ITL appear as relatable in the eyes of their customers.
Kinetic animated text, platform screen capture, and in-edit photography seamlessly blend alongside visuals of customers using ITL’s QR code solution to ‘find out more’ about their garments.
Filmed over 1 day on location in Nottingham, Wallbreaker sourced everything from the studio location, models and set design to produce the eclectic video.
This video headlines ITL’s marketing campaign for their QR code solution. It’s helping to increase web traffic, social media impressions and engagement and ultimately drive sales of the solution within their target audience of large apparel brands.
