Chattertons Solicitors & Wealth Management were looking to commission an engaging commercial video that would act as their lead advert across a new social media marketing campaign. The firm were keen on positioning themselves as a company that is ‘by their customer’s side for life’. To effectively showcase their brand position, our creative team came up with the idea of using a dog to represent this life long relationship; just as a dog should be with you for life, not just at Christmas!
We started off by identifying key services that Chattertons wanted to market to their online audience. These consisted of conveyancing, family law, personal injury, wealth management and wills. We created a story that followed a young couple going through a number of life changing scenarios such as moving house, getting married, dealing with a family loss and having a baby to show these services.
We cast two human actors and one a little border terrier called Hovis. Only in this video she was playing, Chatterton, the family dog! We dressed Hovis in an orange Chatterton brand coloured collar and lead whilst we worked alongside her professional trainer to get her to act out the scenes in the film. Whoever said, “Don’t work with children or animals”, was wrong because Hovis was surprisingly great!
Coupled with an emotive soundtrack that pulls on the audience’s heart strings, this commercial video now heads-up Chattertons social media marketing campaign with an aim to bring in new business and remind existing clients of the company’s great services and commitment to their customers.