On 1st April 2018, the Royal Air Force will be celebrating its 100th birthday. To mark this occasion, Visit Lincoln were looking to commission an exciting and highly energetic video that would commemorate Lincolnshire’s proud RAF heritage and showcase the variety of events happening throughout the year to mark the occasion.
Following on from the success of our award-winning digital marketing campaign for Visit Lincoln throughout 2017, the team were looking to produce another stand-out milestone campaign for 2018. Our creative team were tasked with producing an inspiring video that would highlight the past, present and future of British aviation.
Our team decided to replicate the highly cinematic approach to the video that had been so successful with the previous Visit Lincoln videos. We set about agreeing on the variety of locations that were paramount in Lincoln’s tourist offering for the RAF 100 celebration and then got down to filming. We also utilised some amazing archive footage from World War I and bought it to life in our energetic final edit.
We filmed at an impressive number of events and locations, including the 1940’s Day, Squadron Bar at the Petwood Hotel, RAF Scampton, RAF Digby, RAF Cranwell, Lincoln Cathedral and the International Bomber Command Centre.
We focussed on showcasing the tourist offering by utilising people in each of the locations in order to show the experiences on offer. You might notice a few familiar faces from the Visit Lincoln team!
The video was premiered at the 2018 Visit Expo at the Lincolnshire Showground & is being utilised as a marketing tool on social media throughout 2018.