SuperFOIL is a high-quality, layered thermal insulation product that is popular with both DIY and trade customers. The innovative insulation product delivers industry-leading performance at highly competitive prices.
The video we produced for SuperFOIL is being used to demonstrate how easy the product is to cut, staple and tape during installation.
It’s a common misconception that customers need to hire professional tradesmen to fit this type of insulation, whereas in reality, it’s quite simple to do it yourself.
This is a key USP that the SuperFOIL product needs to demonstrate to it’s target audience because if potential customers understand just how easy it is to install themselves, they are more likely to buy the product.