SWA

The Cable Companion is a new innovative cable installation product that allows electricians to work, at ease, without the problem of cables snagging on a reel.

SWA commissioned the creation of a short product video that would assist in the selling of the product to the electrical industry. The primary aim of the video was to visually demonstrate the capabilities and functionality of the product, helping to convert sales and increase internet traffic to the SWA e-commerce site.

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