Warranty Administration Services (WAS) were looking for a different way to make a seemingly dull business concept stand out from the crowd. They asked Wallbreaker to come up with a creative and entertaining video concept that could be used to specifically target management teams at used car dealerships.
Our creative team set about establishing a concept that would be humorous and entertaining as part of a long term marketing campaign. We came up with the idea of creating a sitcom-like series of films, with two highly entertaining characters who work at a car dealership. An overly eccentric manager of a car dealership is introduced to the amazing warranties provided by Warranty Administration Services and is overjoyed by the better value they bring to his customers.
The primary aim of these videos was to inform the target audience about the different benefits of the warranties provided by WAS.