We were brought in by Firmative Productions to assist in the pre-production creative and co-directing role of the large Firmative Production crew in Southern London for their client Samsung & Universal Music Group.

Samsung Music Galaxy Thursday's is a series of online, music-based content that features a performance of a track along with some Behind-The-Artist content; showcasing the personality of the musicians as well as promoting Samsung products. The artist that we worked with for this episode was the upcoming rap duo A1xJ1, who performed their new single 'Dance' and got to grips with Samsung's S22 phone.

The project required several deliverables including a full performance of A1xJ1's song and a series of micro-content which highlighted the key features of the new device and Samsung's Freestyle projector.

Working with a brilliant crew, Wallbreaker members Joe & Luke assisted Firmative with the narrative creation for the video and on-set co-direction of all cast & Firmative crew to ensure that the detailed brief was achieved and the tight deadline, reached.

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