Faced with the task of raising awareness about the UK’s young carers, Carers First sought to shine a light on the nearly one million children who provide essential care to their loved ones. We crafted a campaign designed to resonate emotionally with our audience.
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We crafted a campaign designed to resonate emotionally with our audience. Through a poignant poem, we introduced viewers to the world of young carers—children who balance school, play, and their caregiving duties. This striking contrast highlighted the maturity and resilience of these children, often taking on roles as cooks, cleaners, and emotional pillars within their families.
The video received tremendous feedback from the caring community, who said that they finally felt ‘seen and heard’. The campaign educated viewers on the existence and challenges of young carers, leading to a revelation for some that they knew a young carer personally.
The campaign received 10x the amount of usual views and engagement for Carers First on social media, and increased website visitors by 40%, ultimately marking a significant impact in raising awareness and support for young carers.
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"We worked with Wallbreaker on a short film to raise awareness of young carers. With just a broad brief, they developed two fantastic concepts. We were kept informed throughout, and the project was completed quickly with no delays or issues. The final film exceeded our expectations: powerful, emotional, authentic, yet full of joy. That’s no easy feat, but Wallbreaker nailed it. When our next film project came up, we didn’t hesitate to work with them again."
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