Faced with the task of raising awareness about the UK’s young carers, Carers First sought to shine a light on the nearly one million children who provide essential care to their loved ones. We crafted a campaign designed to resonate emotionally with our audience.
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We crafted a campaign designed to resonate emotionally with our audience. Through a poignant poem, we introduced viewers to the world of young carers—children who balance school, play, and their caregiving duties. This striking contrast highlighted the maturity and resilience of these children, often taking on roles as cooks, cleaners, and emotional pillars within their families.
The video received tremendous feedback from the caring community, who said that they finally felt ‘seen and heard’. The campaign educated viewers on the existence and challenges of young carers, leading to a revelation for some that they knew a young carer personally.
The campaign received 10x the amount of usual views and engagement for Carers First on social media, and increased website visitors by 40%, ultimately marking a significant impact in raising awareness and support for young carers.
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“When we embarked on our rebranding journey, we knew visuals were crucial. Wallbreaker rose to the challenge with expert agility, delivering breathtaking results. From concept to final cut, they proved to be more than video creators; they were storytellers narrating our brand's ascent. Their video captured the essence of Awesome Walls, spreading brand awareness rapidly. The videos became key content for our website, offering an immersive experience for climbers. Wallbreaker's impact extended to social media, generating excitement for our rebrand. Thousands viewed online, leading to increased website traffic and a successful brand refresh. Thank you, Wallbreaker, for helping us connect with customers. Your vision and passion have been instrumental in surpassing our goals.”
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