J&A’s niche in heat-sealed badges and transfers was clear, yet their identity and capabilities remained a mystery to many. The company needed a creative showcase that would not only introduce them but also highlight what sets them apart, thereby expanding their industry footprint.
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We devised a video campaign that brought J&A’s story to life through a dynamic scrapbook-style motion graphic. This approach allowed us to present J&A’s process, team, and site in a playful yet informative manner, illustrating their quality, range, and global influence without the need for extensive location filming.
The campaign was a resounding success, enhancing J&A’s market presence and attracting new clientele. It effectively communicated the company’s extensive capabilities, leading to increased opportunities for upselling. The video boosted web traffic, became a highlight at expos, and stood out on social media, solidifying J&A’s reputation in the garment decoration industry.
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