The hospice relies on continuous funding to maintain its vital services. With living costs rising, the need for financial support grows. St Barnabas recognised that legacies left in wills are their most significant source of donations, yet awareness of this giving option was low. They needed to spread the word quickly and effectively.
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To rally support, we envisioned a campaign that would resonate emotionally, featuring a diverse group from the hospice community. We enlisted Warwick Davis, a long-time patron, to lend his voice to the cause. His presence ensured immediate engagement, drawing viewers into the heartfelt stories of those impacted by St Barnabas’s work. The campaign culminated in a powerful call to action led by Warwick, sharing his personal commitment to the hospice through a legacy gift.
The Legacy Appeal video headlines St Barnabas’s social media efforts, significantly boosting the conversation around legacy giving. The hospice has successfully met its funding targets for another year and has seen an increase in people arranging free will-writing sessions to include gifts to St Barnabas, ensuring the continuation of their essential services.
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