In the bustling meal prep market, Tastily’s delicious and nutritious offerings were up against stiff competition. Despite having a superior product, they needed a strategy to cut through the noise and boost brand awareness to grow sales.
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Enter David Gandy, the epitome of style and health, the perfect match for Tastily’s brand ethos. As a busy businessman and model, David’s need for quick, healthy meals aligned perfectly with Tastily’s offerings. We brought him into the kitchen to sample Tastily’s latest creations, capturing over 30 pieces of content that showcased the meals’ appeal.
The campaign was a smash hit, leveraging David’s star power and Tastily’s mouth-watering meals. The result? Their best sales month ever, with a whopping 92% increase in customer acquisition and a 39% jump in on-site conversion rates. The content from the shoot became the face of Tastily’s top-performing ads, and the buzz ultimately contributed to Tastily’s successful sale to Prep Kitchen. Bold flavours, bold strategy, bold results.
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