Lincolnshire’s 30 under 30 for 2022 have been announced, and we are absolutely thrilled to have two of our very own selected! Ash and Luke, founders of Wallbreaker and StageSoft, join an illustrious group of young rising stars from across the county. Both Ash and Luke have shown incredible promise in their respective fields, with impressive achievements under their belts.

Over the past 8 years, Wallbreaker has become a leading video production agency in the Midlands. Working countrywide and with international brands, the video agency has worked with companies such as Pfizer, Stagecoach and Visit England; producing TV adverts, animations and social media videos. 

StageSoft is on the precipice of launching two new SaaS products, My-ROI and Stage. My-ROI will change the way companies monitor the ROI from their marketing efforts whilst Stage will revolutionise the way service-led businesses manage projects with clients.

Luke and Ash's selection for this cohort of 30 Under 30 is a testament to the hard work and dedication that both have put in over the years. We cannot wait to see what they will achieve in the future!

During the first lockdown of 2020, we were unable to film adverts with actors in them due to social distancing. This complication allowed our team to put our heads together to come up with a memorable solution. We decided to create a stop motion animation, using Action Men, Barbies and 1:12 scale sets. This allowed us to tell a story whilst not breaking any COVID-19 rules.

To make the narrative of the video relatable, we filmed scenes of Barbie watching Tiger King on Netflix and other scenarios that aped the covid zeitgeist. This comedic approach was chosen specifically to cheer our target audience up in the uncertain times of 2020 whilst also ensuring our brand was memorable due to our unique approach.

In total, it cost us around £2,000 to buy the dolls, props and to design the sets. It took 2 days to write the creative, 3 days to film and 3 days to edit this project. Since the advert went live on LinkedIn, using paid advertising; we have secured over £200,000 in sales from several new clients, which is a very impressive ROI. A common compliment from customers who enquired about video projects was how much the video stood out on their news feeds, making them want to stop and watch, rather than scroll past. 

This surge in sales during such a difficult time was such a welcomed joy for the entire team at Wallbreaker, allowing us to quickly undo the damage that COVID-19 had caused our business. The projects that clients commissioned us to produce after seeing this advert ranged from National TV adverts that were broadcast on ITV to video funnel campaigns used on social media for international businesses. We were also fortunate to win Innovative Campaign of the Year in 2021 for our efforts in delivering a strong ROI during a stressful economic period.

https://vimeo.com/431753246
Get In Touch
You can reach us at:
info@wallbreaker.co.uk
You can call us on:
+44 (0) 1522 305 376
You can find us at:
Wallbreaker House,
Unit 5 Henly Way,
Lincoln,
LN6 3QR
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