ITL had developed an innovative QR code label solution for the global fashion industry that would enable consumers to learn about the garment they were buying in a way that they hadn’t before. When it comes to buying new clothes, transparency and sustainability is increasingly valued. ITL needed to educate existing and prospective customers on their new product in order to sell the solution and meet the demands of the market.
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To demonstrate the practicality and modernity of ITL’s solution, we transformed a Nottingham studio into a contemporary shop setting. Models were engaged to interact with the labels, simulating the customer experience. Our use of split crops and a dynamic editing style underscored the modernity of ITL’s solution, positioning it at the cutting edge of fashion. The campaign’s visuals were complemented by still images and motion graphics, effectively conveying the campaign’s key messages in an engaging manner.
The campaign was a revelation, catapulting ITL’s new solution into the spotlight. It not only educated prospects about the QR code labels but also underscored ITL’s role as a trendsetter in the apparel industry. The video became a pivotal tool for awareness, sparking conversations and driving engagement at trade shows and in sales meetings globally, ultimately leading to a significant increase in business inquiries and web traffic.
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