Recap was looking for a video to explain their crypto accounting platform to potential investors. We produced a vibrant, narrative-led animation that showed their target audience familiar problems that they’d be accustomed to dealing with and then showed how Recap solved them. The animation secured Recap an ROI of £300k’s worth of investment in just two weeks, and is still counting!
Recap, a fresh app startup, was gearing up for a big funding push to develop their crypto-tax software. They needed a fun and engaging way to show off the app’s features and benefits, making sure crypto traders understood why they needed Recap to stay on the right side of tax laws.
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Ditching the usual explainer video style, we went for a cool 2D animation that really showed what Recap is all about. We looked into what a typical Recap user is like—a crypto trader juggling trades on different exchanges, who might not even know they have to pay taxes on their crypto. We made sure to highlight how Recap keeps things super secure and lets traders do their thing without stress. Then we whipped up some cool 2D characters and scenes to tell the story in a way that’s easy to watch and gets the point across without needing a big budget or fancy filming.
The animated video hit the mark and Recap hit their fundraising goal in just three days after launch! Now, the video is key to getting more web traffic and teaching potential customers all about what Recap does and why it’s a must-have for crypto traders.
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