With competition on the rise, Awesome Walls faced the challenge of increasing footfall at their venues, particularly among novice climbers. Their goal was to enhance brand awareness and inspire a new wave of climbers to experience the thrill of the sport through introductory sessions.
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Our campaign was crafted to ignite excitement in both seasoned and aspiring climbers. By blending dynamic imagery, organic cinematic footage, POV shots of climbing routes, drone perspectives for grandeur, and an indie rock soundtrack, we produced a series of social media videos that were impossible to scroll past. Drawing inspiration from iconic outdoor brands like North Face, Patagonia, and Rab, we ensured our content resonated with the climbing community’s familiar visual language.
The campaign captivated thousands of viewers across Awesome Walls’ six locations. A rich collection of content, including hero videos, bite-sized clips, and photography for each centre, has revitalised the brand’s image. Now actively driving their social media campaign, our creative work has elevated Awesome Walls to new heights in the climbing world.
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“When we embarked on our rebranding journey, we knew visuals were crucial. Wallbreaker rose to the challenge with expert agility, delivering breathtaking results. From concept to final cut, they proved to be more than video creators; they were storytellers narrating our brand's ascent. Their video captured the essence of Awesome Walls, spreading brand awareness rapidly. The videos became key content for our website, offering an immersive experience for climbers. Wallbreaker's impact extended to social media, generating excitement for our rebrand. Thousands viewed online, leading to increased website traffic and a successful brand refresh. Thank you, Wallbreaker, for helping us connect with customers. Your vision and passion have been instrumental in surpassing our goals.”
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