With competition on the rise, Awesome Walls faced the challenge of increasing footfall at their venues, particularly among novice climbers. Their goal was to enhance brand awareness and inspire a new wave of climbers to experience the thrill of the sport through introductory sessions.
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Our campaign was crafted to ignite excitement in both seasoned and aspiring climbers. By blending dynamic imagery, organic cinematic footage, POV shots of climbing routes, drone perspectives for grandeur, and an indie rock soundtrack, we produced a series of social media videos that were impossible to scroll past. Drawing inspiration from iconic outdoor brands like North Face, Patagonia, and Rab, we ensured our content resonated with the climbing community’s familiar visual language.
The campaign captivated thousands of viewers across Awesome Walls’ six locations. A rich collection of content, including hero videos, bite-sized clips, and photography for each centre, has revitalised the brand’s image. Now actively driving their social media campaign, our creative work has elevated Awesome Walls to new heights in the climbing world.
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"When we began our rebrand, we knew visuals were key. Wallbreaker rose to the challenge with expert agility and delivered stunning results. More than video creators, they were storytellers capturing the essence of Awesome Walls. Their work rapidly spread brand awareness, became standout content on our website, and gave climbers an immersive experience. The buzz extended to social media, driving thousands of views, boosting traffic, and making our rebrand a success. Thank you, Wallbreaker, your passion and vision helped us exceed our goals."
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