Did you know that our lakes, rivers, and waterways harbour over 50 invasive plants and animals accidentally introduced from around the world? Many water enthusiasts were unaware that simple actions—like not cleaning their canoes after use—could inadvertently spread these harmful invaders. These non-native species pose a serious threat to the environment and without raising awareness, the damage would continue to spread!
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We crafted a light-hearted yet impactful explainer animation. Our goal was to engage paddlers of all ages and educate them about invasive species. Through captivating 2D visuals, we revealed the hidden world beneath the water’s surface, showcasing how these invaders spread. The animation emphasised the importance of the “check, clean, and dry” routine after every outing. By making the process easy to understand, we empowered paddlers to combat invasive species effectively.
The results were impressive! Our animated series garnered thousands of views online, effectively spreading the message. The “check, clean, and dry” campaign became a memorable slogan, adopted across various marketing channels. Waterways are now becoming healthier, and British Canoeing can be thanked for their contribution!
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