The goal was clear: to attract a younger demographic to join the ranks of the Co-op’s membership. With each new sign-up, the likelihood of store visits and spending increased, making it crucial to boost membership numbers and, in turn, sales.
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We embraced the power of motion graphics to create a vibrant and engaging video campaign. This approach allowed us to vividly present the myriad of membership benefits in a concise and captivating format, avoiding the high costs and complexities of extensive filming.
The campaign took social media by storm, with the animated video becoming a hit on the Co-op’s YouTube channel and other platforms. It played a pivotal role in a surge of new member sign-ups, leading to a noticeable uptick in store sales and strengthening the Co-op’s community presence.
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