As a new start-up app, Live Like Loyalty (LLL) faced the daunting task of establishing its presence in a market unaware of its existence. The mission was clear: to grow their online visibility and inform local businesses about the unique value LLL offers.
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With a deep understanding of start-ups, we launched a video campaign that encapsulated LLL’s essence and its array of benefits. Targeting local business employees, we aimed to stir excitement from the ground up, knowing that an enthused workforce could influence decision-makers to adopt LLL. An actor, embodying an employee, humorously reacted to a ‘voice of god’ narration, highlighting LLL’s features in a series of engaging and comical vignettes.
The campaign was a resounding success, resonating with the LLL team and significantly expanding the app’s offerings and reach. The strategy not only doubled the available offers, enhancing the app’s allure, but also facilitated expansion into three new counties. The crowning achievement was LLL being honoured as the best app of the year, with Wallbreaker proudly joining as a subscriber.
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