Pilgrim Foodservice, a cherished family-run business, faced the challenge of humanising their brand. Despite their rich heritage and expertise, many clients were unaware of the company’s familial roots and the local sourcing of their high-quality produce. In a competitive market, it was crucial for Pilgrim Foodservice to distinguish themselves and communicate their unique story.
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To infuse the brand with warmth and personality, we produced a company video that resonated with the light-hearted nature of the family business. A comedic, rhythmic voice-over brought the narrative to life, while the use of a probe lens offered an intimate glimpse into the array of food and drinks available. Styled with a ‘food porn’ aesthetic, the video tantalised viewers with its vibrant colours and close-up shots, showcasing the diversity of Pilgrim Foodservice’s offerings.
The video campaign was a recipe for success, resulting in a 20% increase in Pilgrim Foodservice’s client base. The distinctive and engaging content played a pivotal role in enhancing the brand’s online presence, allowing them to carve out a significant niche in the foodservice industry.
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