VIAVI faced a dilemma with the launch of their new compact USB-sized device—a powerful tool for installers. Despite its impact, they struggled to convey its benefits effectively. The Fusion device empowered Fiber Engineers to address issues more accurately, but potential customers remained unaware of its purpose.
We created vibrant, animated 2D visuals to showcase the device’s capabilities within complex networks. Through characters, aerial views, and flow charts, we painted the bigger picture for our target audience. Unlike video, this approach allowed us to illustrate the entire operation seamlessly.
The VIAVI sales teams hailed the animation as a crucial asset. It enabled them to vividly demonstrate the Fusion device’s capabilities, contributing to over £1 million in sales.
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