In a bold move, Lincoln Golf Centre decided to forgo traditional membership packages, focusing solely on attracting visitors. Our passion for golf and filmmaking merged in this project, as we aimed to resonate with the millennial audience.
In a bold move, Lincoln Golf Centre decided to forgo traditional membership packages, focusing solely on attracting visitors. This pivot posed a significant financial question: how to draw golfers without the security of membership fees? The Centre needed to boost its brand awareness and appeal to a younger demographic, showcasing its unique offerings, including the new TopTracer driving range.
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Our passion for golf and filmmaking merged in this project, as we aimed to resonate with the millennial audience. Inspired by successful sports and apparel brands, we created a vibrant visual narrative combining cinematic ground and aerial shots with a stylised mixed crop edit. The result was a fast-paced, social media-friendly video that captured the essence of modern golfing at Lincoln Golf Centre.
The campaign was a hole-in-one, with Lincoln Golf Centre witnessing a 30% increase in course visitors and a 40% rise in TopTracer usage. This surge in popularity allowed the Centre to increase fees, resulting in a substantial return on investment and securing its position as a premier golfing destination for the new generation.
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