In a bold move, Lincoln Golf Centre decided to forgo traditional membership packages, focusing solely on attracting visitors. This pivot posed a significant financial question: how to draw golfers without the security of membership fees? The Centre needed to boost its brand awareness and appeal to a younger demographic, showcasing its unique offerings, including the new TopTracer driving range.
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Our passion for golf and filmmaking merged in this project, as we aimed to resonate with the millennial audience. Inspired by successful sports and apparel brands, we created a vibrant visual narrative combining cinematic ground and aerial shots with a stylised mixed crop edit. The result was a fast-paced, social media-friendly video that captured the essence of modern golfing at Lincoln Golf Centre.
The campaign was a hole-in-one, with Lincoln Golf Centre witnessing a 30% increase in course visitors and a 40% rise in TopTracer usage. This surge in popularity allowed the Centre to increase fees, resulting in a substantial return on investment and securing its position as a premier golfing destination for the new generation.
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